A research nonprofit's first proper trade show calendar.
Eight-week engagement covering show selection across three sectors, sponsorship sizing, and a 64-page playbook. Public launch coordinated with their annual planning cycle.
Meridian is a conference and trade show operations firm working with B2B companies, research orgs, and a handful of foundations. We take fewer engagements than we should, on purpose.
Annual conference selection, booth budget allocation, sponsorship modeling — the work that decides whether a year of trade show spend was worth it.
Pre-show attendee research and target lists. Designed for booth teams who want to walk in with a calendar of meetings, not start from scratch on day one.
Lead processing, attribution, hand-off to revenue ops. The unsexy work after the show that decides whether the booth was a marketing event or a pipeline event.
Eight-week engagement covering show selection across three sectors, sponsorship sizing, and a 64-page playbook. Public launch coordinated with their annual planning cycle.
Worked with a SaaS marketing team to design both a print summary and a web-native attendee research workspace. Custom data visualization grammar, four hundred figures.
Replaced a templated CRM workflow with a custom event-attribution framework. Twelve weeks, ten conferences, one disciplined system.
A ground-up calendar that respected a hundred-year event tradition while clearing space for a digital-native subscriber experience.
Meridian Connect is a four-person operations firm: two senior event ops leads, one researcher, one engagement manager. We've worked together since 2018, before that at agencies and conference platforms you might recognize.
We collaborate with a small group of trusted designers, writers, and developers. We don't subcontract operating work.
We respond to every enquiry within a week. If we're not the right firm, we'll usually point you somewhere we trust.
hello@meridianconnect.example